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Picto 40mm by Rosendahl
Picto 40mm by Rosendahl
Picto by Rosendahl
Picto 40mm
Picto 40mm by Rosendahl
Picto 40mm by Rosendahl
Picto 40mm by Rosendahl


Picto 40mm



Free worldwide shipping

All our watches are shipped worldwide free of charge, via a tracked service and require a signature upon delivery. We ship via UPS to UK mainland addresses, and via FedEx for the EU and rest of the world.

Express delivery options are available at the checkout for customers in the UK and USA, charged at £5 for UK Express next working day, and £10 for USA Express next working day delivery. Express delivery orders must be placed before 1pm GMT for same day dispatch. Any orders placed after 1pm GMT, over the weekend or on a UK bank holiday will be dispatched the next working day.

Customers are able to return or exchange full price watches that are unsuitable or unwanted as long as they are unworn, within 28 days of receipt. Watches must be returned in a resalable condition without any visible marks to the face or strap and include all original packaging, tags and manuals. The cost of return postage is not refundable. Customers wishing to return sale items have 7 days from receipt of goods to request a return or exchange.

Unfortunately we are currently unable to accept orders with PO box and APO addresses.

See full delivery and returns information.

The Picto watch is a Danish design classic that aims to capture a picture of time. 

Taking its name from the word “pictogram”, the Picto marks the hours with a steel dot affixed to a rotating watch face. The minute hand moves as normal. 

The dot appears to move around the dial to depict the earth moving and time passing.

The minimal watch face doesn’t feature indices, date windows or branding – but it does come in a wide variety of colours.

The white dial is paired with a polished rose-gold stainless-steel 40mm case, a white rubber strap and a hardened mineral glass lens. 

Its unique mechanism is powered by a Japanese Quartz movement, and has earned the watch a place in the permanent collection at New York’s Museum of Modern Art.

DesignerSteen Georg Christensen and Erling Andersen
Case materialIP rose gold stainless steel
Case diameter40mm
LensHardened mineral glass
Strap length235mm
MechanismMiyota 2025
Water resistance3ATM
Warranty2 years
ColourWhite/rose gold
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