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10:10 by Nendo

Prolific Japanese studio Nendo was founded in 2002 by Oki Sato. The brand’s output includes everything from furniture to clothing and packaging and its new watch collection is released under a dedicated timepiece brand, 10:10.

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Chi and Chi

Taiwan-based design studio Chi and Chi was launched by two brothers in 2013, who were driven to create unique products with interesting stories behind them.

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Dezeen

Dezeen is one of the world's most popular and influential architecture and design magazines, and the winner of numerous awards for journalism and publishing. Our mission is simple: to bring you a carefully edited selection of the best architecture, design and interiors projects from around the world. Dezeen was launched at the end of November 2006 and has grown rapidly ever since, attracting over 2 million unique visitors every month.

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Eone

Pronounced as the letter ‘E’ and the number ‘one,’ Eone is short for ‘everyone.’ As an inclusive design company, Eone was established to produce the Bradley timepiece: a modern watch you can read by touch or sight — designed for everyone, sighted or blind. The Bradley’s innovative magnet and ball-bearing mechanism and unique appearance have won numerous design awards.

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Greyhours

London-based Greyhours launched their Essential collection in 2014, comprising a single timepiece designed on the principle that a watch should be simple, functional and able to withstand daily life.

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Instrmnt

Instrmnt was founded by design graduates Pete Sunderland and Ross Baynham; two watch fanatics who felt there was always something they wanted to change about other watches in the market. The duo launched on crowdfunding site Kickstarter in 2014, and raised £60,000 more than they asked for.

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Jacob Jensen

Jacob Jensen, best known for his work with audio product company Bang & Olufsen, set up his own studio in 1958. The first Jacob Jensen watch was given a place in the Design Study Collection of the Museum of Modern Art in New York and was the first product to bear the Jacob Jensen brand name, laying the grounds for 20 years worth of Jacob Jensen watch collections.

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Klokers

Klokers experiments with new ways of telling the time. The France-based brand launched its first timepiece, the KLOK-01, via Kickstarter in September 2015. The watch is inspired by a 20th-century analog computer and features three rotating disks instead of hands.

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LEFF amsterdam

Brothers Arno and Dennis Ruijzenaars and Erwin Termaat founded watch brand LEFF amsterdam in 2011 with the aim to break away from the design of “dull and boring basics”. The company's motto is that “nobody really needs a clock” – a sentiment shared by prolific designer Piet Hein Eek, who teamed up with LEFF to launch his first timepiece.

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MMT

MMT watches are a contemporary take on the past. Inspired by the pocket watches owned by their grandparents, French brothers Jeremy and Baptiste Guedez – along with their friend Thomas Letourneux – established the brand in 2011.

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Mondaine

Mondaine celebrates classic Swiss design in its iconic range of wristwatches, which is based on the clock Hans Hilfike created for the Federal Swiss Railways in 1944.

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Nocs Atelier

Stockholm-based brand Nocs Atelier launched in November 2015 with its first design, called Seconds. The brand is a division of Swedish audio company Nocs, which is known for its understated aesthetic and high-quality products. Nocs Atelier aims to create contemporary minimal watch designs that won't date.

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odm

ODM was established in Hong Kong in 1999 to produce watches that are “original, dynamic and minimal” – a mission that gave the brand its name. To help achieve this, the company expanded on its in-house collection by inviting a few high-profile, experimental designers to collaborate: among them, British-born industrial designer Michael Young.

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Optimef

Optimef watches aim to bring fun, unusual style to modern timepieces and showcase the unique way Romanians tell the time.

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Projects

Projects was founded in 1990 with the intention of producing household items designed by internationally renowned architects and designers. Projects quickly developed a reputation for experimental, design-led watchmaking, which continues today with products like the Crossover and Sometimes by Milan designer Denis Guidone.

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Simpl

Alisa Kittipong and Tanachpak Warrnissorn founded Thailand-based watch brand Simpl in 2014. Its first collection is based on ideas of simplicity and minimalism, and includes the Simpl Regal, Simpl Amber, Simpl Gravity, Simpl Monochrome and Simpl Classic.

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Squarestreet

Squarestreet is a lifestyle brand launched by Swedish designer Alexis Holm in 2010, taking its name from the road it was founded on in Hong Kong’s creative district of Sheung Wan.

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Stock

Australian brand Stock was founded in 2013 by Melbourne-based designer and watch enthusiast David Tatangelo. The brand's name is a play on the idea of "stock" or standardised products, but with a subversive twist since its minimal designs feature subtle details and quirks.

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Tingest

Swedish designer Alexander Lervik set up his brand Tingest in 2013, with the aim to design products that reference Scandinavian design heritage. "Watches have always interested me and it has been a dream to design one," he said of his Bikupa timepiece, which launched during Stockholm Design Week 2016.

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TRIWA

TRIWA is an acronym for Transforming the Industry of Watches. The Swedish brand's goal is to promote the ethos of attitude and individuality in the traditional world of watches and accessories.

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Uniform Wares

Uniform Wares is a British watch brand that designs classic watches with understated contemporary details. The company was founded in 2009 by entrepreneurs Oliver Fowles and Patrick Bek, who met while studying product design together. Bek and Fowles’ ambition was to create a new breed of minimal timepieces for everyday use, as an alternative to over-embellished statement watches. "The aim was to produce a range of products that were part of your everyday uniform, which is where the name Uniform Wares came from," explained Bek.

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Void

Swedish-born designer David Ericsson launched his small watch company in 2008 “as a bit of a side project” whilst working as an engineer. Void Watches now has four extensive product ranges which combine functionality with Scandinavian design

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Ziiiro

Hong Kong-based brand Ziiiro builds its watches to a company philosophy of "zero buttons, zero loose parts, zero numbers". The brand’s fantastical designs use experimental graphics to rethink the way that time can be expressed.

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