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Designers Alisa Kittipong and Tanachpak Warrnissorn decided to turn their passion for watches into a business during an intense period of Thailand's startup scene in late 2013 – going on to found Simpl the following year.

Warnnisson, who graduated with a product design major, is the brand's designer, while Kittipong oversees all of Simpl’s marketing, logistics and administration.

The brand's strapline is ‘Be Simpl, Be Different’ – and Simpl defines all of its creations as timeless and modern, designed to ‘simplify every individual lifestyle’.

The duo's first collection is based on the ideas of simplicity and minimalism and includes five watches: the Simpl Regal, Simpl Amber, Simpl Gravity, Simpl Monochrome and Simpl Classic. The Regal, Amber and Classic are available in two different colours.

Simpl's watches all feature numberless dials and premium leather straps. The circular dial stands out with line-weighted graphics, where thicker lines represent the 15, 30, 45 and 60-minute increments.