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Nocs Atelier

Nocs Atelier
Stockholm-based brand Nocs Atelier launched in November 2015 with its first design, called Seconds. The brand is a division of Swedish audio company Nocs, created as an outlet for its team's creativity.

"We are fascinated by watches and Seconds is a new take on time, in our opinion," said Nocs and Nocs Atelier founder Daniel Alm.

Nocs had already established a reputation for creating understated, high-quality audio products, and Alm was keen to apply a similar approach to Nocs Atelier. The aim is create contemporary minimal watch designs that won't date.

"The lead word for us is timeless," said Alm. "Inspiration for us is everywhere, from Dieter Rams' work to Jeff Koons' art pieces." "I personally started looking at movements back in 2013 because of my own interest," he added. "It's been a tough process to find a manufacturer that could deliver a quality based on our requirements."

Seconds takes its name from its design. The only colour on the otherwise all-black watch is the seconds hand, which is finished in either silver or rose gold. Nocs Atelier described its design approach for the watch as "undeniably abstract".

"Our intention was to meditate on time itself," said Nocs Atelier. "A watch is an everyday item, but the interplay between form, functionality and perception is one that we wanted to stress in order to differentiate Seconds from other timepieces."

Alm and his team are currently finalising designs for more products, which Nocs Atelier hopes to launch later in 2016.