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Linjer

Linjer
Linjer is known for designing high quality leather bags, and since launching in 2014 has added a collection of pared-back watches that can be worn by both men and women. The name “Linjer” means “lines” in Norwegian, and is a reference to the brand’s minimalist aesthetic and Norwegian roots.

The brand was started by Jennifer Chong and her partner Roman Khan after the couple saw a gap in the market for premium leather goods without a high-end designer price tag. Linjer’s clean, vegetable-tanned leather products are designed to be sustainable and improve with age, so each watch strap is designed to last.

The design of its inaugural watch collection was inspired by a famous Oslo landmark, the Oslo Opera House, designed by Norwegian architecture firm Snøhetta. The crisp lines of the watch case and the lacquered varnish dial are reminiscent of the Opera House’s clean lines and beautiful Carrara marble rooftop.

Each watch contains a premium Swiss quartz movement, domed sapphire crystal and full grain, vegetable-tanned leather straps that are easily interchangeable.