Linjer is known for designing high-quality leather bags, and since launching in 2014 has added a collection of pared-back watches that can be worn by men and women. The name Linjer means “lines” in Norwegian, and is a reference to the brand’s minimalist aesthetic and Norwegian roots.
The brand was started by Jennifer Chong and her partner Roman Khan after the couple saw a gap in the market for premium leather goods without a high-end designer price tag. They launched a successful Kickstarter campaign for their bags in 2014, and later a separate campaign for the watches, which raised $1 million.
Linjer’s clean, vegetable-tanned leather products are designed to be sustainable and improve with age, so each watch strap is designed to last.
The watches are inspired by a famous Oslo landmark, the Oslo Opera House, designed by Norwegian architecture firm Snøhetta. The crisp lines of the watch case and the lacquered varnish dial are reminiscent of the Opera House’s clean lines and beautiful Carrara marble rooftop. Since then Linjer has updated the collection with various sizes and colour combinations.
Each watch contains a premium Swiss quartz movement, domed sapphire crystal and full-grain, vegetable-tanned leather straps that are easily interchangeable.