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Jacob Jensen

Jacob Jensen
Jacob Jensen set up his own studio in 1958, where he designed and manufactured telephones, watches and hi-fi systems amongst other products.

Jensen, who died in 2015, worked with Danish audio company Bang & Olufsen for over 25 years and is recognised as the creator of the brand's minimal design language. He began his long-standing relationship with the company in 1965, after the brand took a chance on a design he had originally created for General Electric's electronics division.

"His unique design has reached its international position because it combines and distils two main streams in 20th century design," said a statement on Jensen's website. "On the one hand, the idealistic European Bauhaus tradition, with its Minimalist 'Less is More', and its Modernist 'Form follows Function'. On the other hand, Raymond Loewy's consumer-oriented MAYA principle: 'Most Advanced Yet Acceptable'."

Shortly after the first Jacob Jensen watch was introduced, it was given a place in the Design Study Collection of the Museum of Modern Art in New York. The wristwatch was the first product to bear the Jacob Jensen brand name, laying the grounds for 20 years worth of Jacob Jensen watch collections.

Jensen’s work for the brand was presented as a solo exhibition at New York's Museum of Modern Art (MoMA) in 1978. Titled Design for Sound, the exhibition included 28 audio products – many of which remained in the museum's permanent collection.