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London-based entrepreneurs Emrah Yüceer, Olivier Kraff and Thao Phan launched Greyhours in 2014.

The trio's first and only timepiece reflects their design philosophy – that a watch should be functional and durable enough to wear everyday. Described by Greyhours as a “sober watch, with no pretension”, the Essential is a unisex model available in either black or white.

Created by industrial designer Julien Gueuning, the Essential has a simple leather strap and clean stainless-steel face displaying seconds, minutes,hours, day and date.