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10:10 by Nendo

10:10 by Nendo
Japanese studio Nendo was founded in 2002 by Oki Sato. The prolific design brand’s output includes everything from furniture and tableware to clothing and packaging.

Nendo entered the wristwatch market in 2014 with its inaugural Draftsman series, inspired by the instruments used to prepare technical plans and precise drawings.

The brand’s latest watch is based on air travel, with a case design that mimics the shape of an airplane window. It is being released under Nendo’s new dedicated watch brand, 10:10.

Oki Sato was recently named the most popular designer on Dezeen’s Hot List – the most comprehensive data survey of architecture and design media ever conducted.

He was born on Toronto, Canada, and once claimed his sketches are “awful” in an interview with Dezeen.