Swedish designer David Ericsson, founder of watch brand Void, explains why he created the V03P – a timepiece made specifically for women.
Founded in 2008 and based in Hong Kong, Void produces watches with a Scandinavian design aesthetic and aims to create “an almost architectural expression” with its timepieces.
The V03P is the debut ladies’ watch by the brand and features a narrow leather strap and a 28 millimetre case – making it 10mm smaller than Void’s previous V03D watch.
Ericsson said he had designed the watch partly in response to requests from female customers, but also as a counter to a proliferation of fashionable oversized watches.
“Personally I think watches should be made smaller – this supersize trend is getting old,” Ericsson told Dezeen Watch Store. “We kept getting requests from women who like our aesthetics but don’t want to wear a men’s-size watch.”
“I’ve been quite interested in switching scale slightly and a smaller watch was a fun challenge,” he added.
The design is based on ladies watch styles from the 1940s and 1950s but with what Ericsson describes as a “slightly more modern aesthetic.”
“Colours and details will be familiar but the watch case is very geometrical, the sides are straight and the glass is not curved,” he explained. “Proportions are especially important when you go down in size a bit. I really like the big crown on this small case, it is a nice subtle detail of the scale but it also makes the watch a bit easier to set.”
The watches’ stainless steel case comes in brushed rose gold, and polished silver and gold, while the slim leather strap comes in either plain or reptile textures with matching gilded buckles. It is powered by a Japanese quartz movement, and is water resistant to a depth of five metres.
Photographs by Amanda Kho.
Read below for an edited transcript of our interview with David Ericsson:
Can you tell us a bit about yourself?
My name is David Ericsson, I’m a Swedish engineer turned designer and these days I live and work in Hong Kong.
What drove you to start the company, and who is behind it?
For as long as I can remember I have wanted to create products and after working for a few years developing products for different brands and companies, I thought it was time to create something I could call my own. For the first year or two it was a bit of a side project I did parallel to designing and developing products for clients. Eventually, it led to a small company and today we’re five, soon six people working full-time with Void Watches.
What would you say the priorities are for Void in terms of design?
We don’t have an outspoken policy or plan, it’s more or less my personal taste of the moment but a common thread I suppose is simplicity. Perhaps some of the Scandinavian design tradition has rubbed off on me. We try to make beautiful watches and we’re always very happy when someone likes them.
What were your influences when designing the range?
I think the V03P collection is quite a classic watch and I’ve thought a lot about the feel of, say, a 1940s or 1950s ladies’ watch but we’ve made it with a slightly more modern aesthetic. Colours and details will be familiar but the watch case is very geometrical, the sides are straight and the glass is not curved. Proportions are especially important when you go down in size a bit. I really like the big crown on this small case, it is a nice subtle detail of the scale but it also makes the watch a bit easier to set.
Why are wristwatches still relevant today?
A wristwatch symbolises and measures the one commodity we all treasure but can’t control, buy or trade – time. Time is important for everyone and I think a watch has a place in people’s lives. But if you prefer to use your phone, please go ahead!
What led you to design a ladies’ watch for Void?
I’ve been quite interested in switching scale slightly and a smaller watch was a fun challenge. And we kept getting requests from women who like our aesthetics but don’t want to wear a larger men’s-size watch. Personally I think watches should be made smaller – this supersize trend is getting old.
Did you face any difficulties in the manufacturing process?
Actually this is probably the smoothest project we’ve made. The V03P is basically a smaller version of our other V03 watches, the engineering is almost identical and everything ran smoothly. But it took some time to persuade our manufacturer that the crown should actually be that size.
What makes a great timepiece?
I don’t think there’s a simple answer to that question. All watches have a different purpose and a product can be good or beautiful in many ways. Ultimately it’s the end user who decides if it’s great or not. A basic requirement would be that it shows the time with reasonable accuracy.