Next up in our series about people and their watches is Daniel Werg, brand manager at MINI, whose Daniel Wellington is the first watch he’s worn since he was a child (+ interview).
Tell us about yourself. My name is Daniel Werg and I look after brand partnerships at MINI, especially those about urban culture.
What watch are you wearing? I’m wearing a Daniel Wellington , which I purchased through Dezeen Watch Store. I basically bought it because of its simplicity and look. I love brown leather and it has a brown leather strap, so that’s also why I got it.
How did you first become aware of Daniel Wellington watches?
I saw it in a magazine and felt like this is a watch I would really like to own. Usually I don’t have jewellery or watches, but thought this could be the kind of watch I would wear.
When was the last time you owned a watch?
When I was a kid. I probably had a Swatch when I was between eight and ten, but then I stopped wearing it.
Why was that?
Because I always felt awkward having something on my wrist. I don’t know, it didn’t feel right. Then mobile phones started becoming popular so I never needed one.
Did you buy a watch for practical reasons or was it an impulse buy?
I was looking for the right watch. I had heritage watches in mind. I know those kind of watches are usually very expensive, so I couldn’t afford them and I wasn’t interested in buying one. But since this watch has a medium to low price tag, I thought I’d get one.
Are you happy with it?
Yeah, really happy with it. It doesn’t feel odd because now I’m getting used to wearing watches – I feel odd when I’m not wearing one.
It was nothing to do with Daniel Wellington watches having the same initials as you then?
That’s a coincidence I realised after I bought it!