Product designer David Ericsson and footwear designer Alexis Holm founded Hong Kong-based lifestyle brand squarestreet in 2010. The idea for a collaborative brand was born when the duo found themselves sharing an open studio space and working on separate projects. Their products (including Ericsson’s VOID watches and Holm’s gram Footwear) shared a visual language and slowly the idea for a new brand emerged.
Today, squarestreet encompasses a range of products, from watches to travel bags, caps, eyewear and leather goods. Ericsson and Holm design every item – both Swedes share an appreciation of simplicity, functionality and quality and it is these elements that underpin the squarestreet brand. The squarestreet shop, located in Sheung Wan, Hong Kong, is part office, part store, allowing shoppers view and experience the creative process from start to finish.
squarestreet watches, including the Minuteman One Hand and the Minuteman Two Hand, are characterised by hand-made Italian Mazzuchelli acetates and are available in a range of colours and textured finishes.