The Dezeen Watch Store identity, designed by Zerofee and visible at the top-left of this page, is a functioning 24-hour clock that changes shape and colour according to the time of day and the time of year. It detects geographical location of the user to show the correct time wherever you are.
The outer, coloured disc shows the hours in 24-hour time. When the circle is half complete it is 12 noon and when it is fully complete it is 12 midnight.
The inner, black disc shows the minutes, just like on a normal analogue clock. The expanding grey disc marks the seconds.
The clock is available as an app for iPhone and iPad. To download it, visit www.dezeenwatchstore.com/clock on your iPhone or iPad and follow the on-screen instructions!