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“I’m getting used to wearing watches – I feel odd when I’m not wearing one”

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Next up in our series about people and their watches is Daniel Werg, brand manager at MINI, whose Daniel Wellington is the first watch he’s worn since he was a child (+ interview).

We caught up with Daniel in Munich during a Dezeen and MINI Frontiers, where the 31-year-old explained why he waited so long before finally settling on the Classic St Andrews in silver.

Tell us about yourself. My name is Daniel Werg and I look after brand partnerships at MINI, especially those about urban culture.

What watch are you wearing? I’m wearing a Daniel Wellington , which I purchased through Dezeen Watch Store. I basically bought it because of its simplicity and look. I love brown leather and it has a brown leather strap, so that’s also why I got it.

How did you first become aware of Daniel Wellington watches?

 I saw it in a magazine and felt like this is a watch I would really like to own. Usually I don’t have jewellery or watches, but thought this could be the kind of watch I would wear.

When was the last time you owned a watch? 

When I was a kid. I probably had a Swatch when I was between eight and ten, but then I stopped wearing it.

Why was that?

Because I always felt awkward having something on my wrist. I don’t know, it didn’t feel right. Then mobile phones started becoming popular so I never needed one.

Daniel Werg after a Dezeen and MINI Frontiers workshop in MunichDaniel Werg

Daniel Werg after a Dezeen and MINI Frontiers workshop in Munich

Did you buy a watch for practical reasons or was it an impulse buy? 

I was looking for the right watch. I had heritage watches in mind. I know those kind of watches are usually very expensive, so I couldn’t afford them and I wasn’t interested in buying one. But since this watch has a medium to low price tag, I thought I’d get one.

Are you happy with it? 

Yeah, really happy with it. It doesn’t feel odd because now I’m getting used to wearing watches – I feel odd when I’m not wearing one.

It was nothing to do with Daniel Wellington watches having the same initials as you then? 

That’s a coincidence I realised after I bought it!

Read our earlier stories about the favourite watches of Dezeen contributor Alyn Griffiths and sales and assistant Will Lilly »

Click here to read more about Dezeen and MINI Frontiers.

Buy the Daniel Wellington St Andrews »