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Dezeen Watch Store
at Hackney House Austin 2014

Hackney House Austin 2014

We’re excited to announce that we’ll be taking our augmented reality watch store to Texas as part of Hackney House Austin, which takes place during SXSW festival from 7 to 10 March. 

The augmented reality watch store, first debuted at Selfridges’ Festival of Imagination earlier this year, will allow customers to virtually “try on” and share images of our most popular watch brands including ODM, NAVA, Ziiiro, VOID and Bulbul.

Augmented reality watch store

We’ve created a bespoke Hackney House Austin wristband, in collaboration with London-based technology brand Inition, which enables camera software to track wrist movement and allows customers to view their chosen watch on a screen in real time.

Augmented reality watch store

Users can then switch between various watch models, colours and finishes, before uploading screenshots of themselves to Dezeen Watch Store where customers can share their images on Facebook or Twitter.

Marcus Fairs, editor-in-chief, Dezeen

As well as our augmented reality watch store, Dezeen editor-in-chief Marcus Fairs will be exploring how the lines between the physical and digital are becoming less distinguishable in a talk on ‘A New Hybrid Reality‘ on Monday 10 March at 1pm.

You can register your attendance and see the full schedule at Hackney Houses’ Eventbrite page here »

Hackney House Austin is at 721 Congress Avenue, Austin, Texas 78701  from the 7-10 March 2014.

HHA14 event schedule